You can build a better mousetrap. So what? Customers don’t flock to your offerings just because you have the latest and greatest technology or a hungry sales force.
You can run a million miles a minute, field a thousand emails a day, rally the troops and make a lot of noise. You can think you’re making things happen – but the market may not care. The market may not even exist.
With our broad-based background in technology, general management, strategy, M&A, and marketing, cSquaredE can help you direct your energies toward the activities that have the greatest chance for producing the highest value.
Our Capabilities Include:
Identifying segments that are real and where your business can win, honing your aim
Defining your true value proposition for the buyer persona that matters
Analyzing the details, talking to management and uncovering the essence of the business
Generating DCF’s and valuation models with rigor
Identifying A’s, B’s and C’s and defining how to align the people with the processes
Defining market problems, go-to-market strategy and tactical marketing plans